Introduction: Lindsay and Lexie Kite: Beauty Redefined

In July of this year, I stumbled upon a set of body positive billboards that were put up in Northern Utah, and it brought me back to the day in 2006 or 2007 when I was driving back to campus on the 405 in Southern California and first saw the Dove Real Beauty billboards, and had to pullover on the side of the freeway because the billboard moved me to tears.

The twins behind Beauty Redefined, Lindsay and Lexie Kite, launched a body positive billboard campaign in Northern Utah with a similar, empowering, and moving message. Seven billboards were up for two months across Northern Utah this July and August 2011, some of which are pictured below.

Here at HollabackPHILLY, a large part of our mission is to combat the hyper-visibility and sexualization of women and LGBTQ in public spaces. Part of the mindset behind street harassment is the all too accepted idea that women exist for the male gaze, and when we dare to walk alone in public, we are sexual objects to be observed and projected upon. While Beauty Redefined isn’t an anti-street harassment organization, there work is so important to the overall anti-street harassment movement, and to making the world a more equitable, safe place for women and LGBTQ folks.

As you can imagine, when Lindsay and Lexie agreed to an interview for HollabackPHILLY’s interview series, I was a little starstruck, and really excited! Checkout their billboards, their movement, and our interview about Halloween. Then get excited, and buy some of their merchandise to help them fund more of these billboards all over the country and hopefully the world!

Additionally, we were lucky enough to partner with Beauty Redefined, and SPARK, to launch a body positive Halloween contest for Halloween 2011. If you plan to dress up in a creative costume that doesn’t strictly emphasize your body (but of course, we encourage a healthy sexuality, so feel free to submit costumes where you look and, most importantly, feel attractive!) – then submit a photo of your costume! The winners will be selected from a judging panel of costume designers across the country to receive awesome swag. Grand prize is an iPad and swag bag filled with goodies, with swag bags for second and third place, too!


“You are capable of much more than being looked at.”

“Your reflection does not define your worth.”

“There is more to be than eye candy.”


“If beauty hurts we’re doing it wrong.”



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