Appalachian Ohio, Athens GA, Atlanta, Berkeley, Baltimore, Boston, Chicago, Columbia MO, Des Moines, Fredericksburgh VA, Jacksonville NC, Los Angeles, New York City, NYU, Philadelphia, Palo Alto, Portland ME, Richmond VA, Rutgers University, San Francisco
Thanks so much to the 73 of you who have already signed the petition, and thank you for spreading the word through Twitter and Facebook. Please help us inspire VisitPhilly.com to take positive action in response to this billboard, don’t let them just wait out the momentum of our anger. Today was the broad street run – so thousands of people were exposed to the “Hey walking this way” billboard today alone.
If anyone doubts the intention behind the billboard, you need look no further than an ad (to the right) they had up during Summer 2010 encouraging men to ogle women on our streets and sidewalks. A number of people commented back in 2010 mentioning the disrespect and “smarminess” of this older ad’s message. This ad, together with the current billboard, clearly demonstrates a pattern of sexist advertising. VisitPhilly.com was on notice back in 2010 about their sexist ad, and they acted again anyway. Help us tell them loud and clear that it needs to stop now.
We didn’t launch this petition without first attempting to reach out to VisitPhilly.com to reach a peaceful resolution. We even hoped to collaborate on future, positive local advertisements. We sent an email, and after a week of not hearing from them, we called. The telephone conversation ended with their refusal to remove this billboard before the contract ran out, and refusal to put up a new billboard to counteract the damage done by this one.
Please stand by us, keep the pressure up, and let them know we won’t take this lying down. We can’t let VisitPhilly.com remove the billboard quietly. It’s been screaming at us all for weeks from its prominent position on Broad Street, and we deserve to see a different message for a few months, shouting out love and support to balance things out. Sign the petition and spread the word. Help us make Philadelphia a city of respect, not harassment; a city that values the safety of its streets and its citizens.
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